Robert Rifkin is a native of West LA and has been in the clothing industry since the mid 1970's. He owned a men's clothing store in the Glen Center called Maxima with his father and brother-in-law before opening two more Maxima stores in Brentwood in the 1980s.   He then became a stockbroker from 1990 to 1996 in Irvine CA.  When he ran into the opportunity to run a jeans shop, fate took over.



With over 25 years in business, Rufcut has been proudly featured internationally.


The Man Behind The Stitch | 2014

What is Rufcut?

Rufcut's Concept

**Rufcut stocks, promotes and praises the classic Levi 501 jean because of a visionary tailor named Jacob Davis, who was hired by Levi Strauss & Co. to make the first pair of 501s 150 years ago. These jeans became the most replicated in history.

**Today, Rufcut’s own brand incorporates Levi construction, modifying the fit of the jeans for today.

**Classic jeans. Updated fits. Custom alterations. All done in house on Sawtelle in West L.A. 


"Everything denim"

People ask me everyday “What do you do here?"

I say: “We are a design studio and a cut & sew shop where your ideas become reality.  Rufcut Men & Rufcut Women jeans made from USA & Japanese premium denim from scratch one at a time."


Back in 1996, I, Robert Rifkin, traded in my tailored trousers for a pair of good old American 501's.

And then the denim worshipping began.

Rufcut makes it's own brand of jeans, jackets and shirts specializing in jean repair and boasts an impressive collection of vintage and used Levi's (circa 1950's to the 1970's). This little jean shack, origanaly located on Pico Blvd was built by the railroad as a conductor shack transported you back to the golden days of polished vinyl and quality denim.

Ah, the good old days....


Content copyright 2012-2013. RUFCUT. All rights reserved.







11429 Santa Monica Blvd

Los Angeles, CA 90025


Historic Route 66


11429 Santa Monica Blvd Los Angeles, CA 90025  (310) 473- 5384  /

11429 Santa Monica Blvd Los Angeles, CA 90025  (310) 473- 5384  /

11429 Santa Monica Blvd Los Angeles, CA 90025   (310) 473-5384  /